Plasma
Log inSign up
Free AssessmentBuilt for Early-Stage Founders

Struggling to find traction while burning cash on ads that don't convert?

Answer 15 questions to discover how to leverage YouTube—the world's 2nd largest search engine—to find product-market fit faster and build a discovery channel that brings qualified early adopters to you.

Typical Journey
17x Signups80% lower CAC
✓ Takes 3 minutes · ✓ No credit card · ✓ Instant results

One video validates your product and attracts early adopters

From 1 Video
30-minute product demo
You Get
Product demo video
8-10 discovery clips
SEO landing page
12+ social posts
Email nurture sequence
Use case tutorials

BUILD ONCE. DISCOVER EVERYWHERE.

Discovery Engine
Your videos rank on YouTube and Google for years, continuously bringing qualified users searching for solutions like yours.
Product Validation
Test messaging, features, and positioning through content before building. Use comments and engagement to find PMF faster.
Community Building
Build an engaged audience before launch. Early adopters come from communities, not cold traffic. Document your journey.
Cost-Effective Growth
Organic discovery compounds over time with $0 CAC. Paid ads stop when your budget stops. Content works while you sleep.

YouTube is Your Unfair Advantage

Most startups burn cash on ads or pray for virality. Smart founders build discovery engines that compound over time—bringing qualified early adopters while you sleep.

Discovery Reach
LimitedDiscoverable

Searchable Discovery

Your videos rank on YouTube & Google for years, bringing qualified users

PMF Speedxfaster

Product-Market Fit

Validate features and messaging through comments & engagement data

Organic Signups (Monthly)
YouTube SEO140
Google Search95
Social Shares62
Community48
Direct32

Zero CAC Growth

Organic traffic compounds while paid ads stop when you stop paying

Early Adopters
140
+1200%
CAC Reduction
80%
vs. paid
Community
2.4K
+850%
Organic Traffic
15K
+620%

Build in Public

Attract early adopters, investors, and talent by documenting your journey

New Video Published

Automatically distributed across discovery channels

Workflow: Record → Optimize → Distribute → Discover

Organic Signups
8+1650%

SEO Leverage

One video → transcripts → blog posts → email → social (all discoverable)

Ready to Find Your Traction?

Take the Free Assessment

Discover exactly how to build a YouTube discovery engine that brings qualified early adopters searching for solutions like yours. Get your personalized strategy in 3 minutes.

First 100 Users
6 weeks
through organic discovery
CAC Reduction
80%
organic vs. paid
Content ROI
3+ years
videos keep attracting users
PMF Speed
2x faster
with audience feedback

500+ startups building in public on YouTube